Ascential Events is an international events company dedicated to enhancing customer value, extending its international footprint and exploring every available growth opportunity. N200|GES started working with Ascential Events in 1997 and have been partnering this growth ever since.
Ascential Events have been the first global organiser to embrace many of the technological advances introduced by N200|GES over the 19 years we have partnered them. First to market with self-service, go green, and Visit Intelligence they are now embracing the ability to take control.
With data central to all business decisions Ascential Events were keen to take control of this aspect of their events yet with a global presence in 26 countries the challenge was set as to how to manage the transition and keep all events consistent.
A detailed transition plan was put in place, a number of clones for registration templates and ‘superusers’ were tasked with training alongside the N200|GES team.
N200|GES’s software now assists Ascential in looking after over 260,000 customers around the world. Ascential work on a ‘part control’ basis; N200|GES retain responsibility for management of their data in order to keep it central, yet each show can be set up and controlled locally by show teams. Each show has some autonomy in terms of making updates yet each registration remains consistently Ascential.
“Ascential Events has some ambitious growth plans. We needed a registration partner with a vision to match and the capability to deliver products that would support us as our portfolio of events expanded. We chose N200|GES because its products hand to Ascential Events greater control over its registration processes and the data that is so important to our business’s success. N200|GES’s investment in technology also means that Ascential Events has strong visibility of attendee numbers and activity, both onsite and after the event.”
Joe Bolger, Head of Insight, i2i Events