EXHIBITOR
LEAD GENERATION

How to make your event a success for your exhibitors

“Inviting your contacts and customers? Generating leads? Registering people who visit your stand? Quick, on-point and efficient follow-up? Piece of cake when you use N200’s systems!”

Exhibitors who feel they get ROI are happy exhibitors with a good impression of your event - returning customers in other words. Make sure you do everything you can in order to increase their return on investment, for instance by using N200 - thus enabling them to generate leads and visitor details easily and accurately.

• BEFORE THE EVENT

  With N200 Registration Partner, your exhibitors can effortlessly integrate the registration pages into their own websites, e-newsletters or in their e-mail signatures. As we work with personalized links, N200 keeps a record of which exhibitor generates which responses. This provides you with a clear overview of who is actively spreading the word, and who could use a little nudge.

  In addition, the exhibitor (or say, media partner) will have access to a personal web space where they themselves can track the responses to their efforts. The page offers a clear view of who registered through their personal e-mail or web link.

  Additionally, Registration Partner makes handing out printed cards a real incentive. All cards are coded with a unique combination of numbers. Every exhibitor gets allocated a certain range. As soon as a registrant fills out the unique code, it’s crystal clear to determine which ones have registered with their codes – and therefore through their efforts. 

  As the organizer of your event, you can also use Registration Partner as an instrument of measurement for your marketing campaigns. Through the unique codes, the system traces all results (which codes were allocated to which advertisement/ ticket/ ..?) providing you with knowledge as to what action did work well, and what didn’t. This is vital information when determining your campaign for your next event, as you will probably not invest anymore in a channel or tool that did not work so well. This could save you a lot of money!

• DURING THE EVENT

  N200 offers your exhibitors an easy and convenient hospitality service (N200 RedBox) that scans the visitor’s badge or business card at great speed and processes them to visitors reports or management analyses. Combined with the information that booth staff has linked to the person in question, this will enable your exhibitors to set up the right follow-up – easy, fast and correct.

  All data is immediately available and the exhibitor can add all the information they want. This will provide your exhibitors with correct identity profiles already during the event.  It makes the follow-up to the visit to the fair very easy: fast & personal.

• AFTER THE EVENT

  All data collected data and visitor profiles are immediately available.  It makes the follow-up fast, easy & personal. Your exhibitors will be able to keep there appointments and continue the good impression there visitors had during the event, after the event as well.