What does ROI mean to you?
The term ROI is a bit of a misdemeanour. In my opinion, it's all about measurement. You should be able to capture and measure all interactions that occur around your event. And you should be able to tell prospects and customers the type of engagement they could expect at your next event. Not just that 5,000 people came through the front doors.
We are continually focusing on ways that we can capture, measure & affect engagement around an event and see data as being a driver for this change. These insights could shed light on new ways of working. New ways of engaging. New ways of marketing. New ways of sales. New ways...
Are you ready?
Data is at the very heart of our industry and helps us all to succeed.
I attended the marketing stream at this year's AEO Forums where much of the conversation / discussion / debate, pivoted around the use of data.
Read on for my takeaways
Last year’s trend was big data and how it would revolutionise your business. Did it? Has it? If you know how to interpret what you’re looking for, it may well have done; however, for most, it’s useful data that has revolutionised their approach.
NO, it's not Pokemon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!).
Following a speaking session recently, I was asked what would be my one top technology trend to look out for in 2017.
It took me a moment. There's a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?
What happens when supplier turns exhibitor? At Event Tech Live, we straddled two sides of the exhibiting pyramid.
In one day, we turned event partner/supplier/exhibitor/sponsor/speaker for Event Tech Live 2016. 80 exhibitors, over 1,260 visitors and all the latest tech packed into the Truman Brewery.
28-Nov-2016Even with the most basic information available, design is led by data. But today, the amount of data and how it’s interpreted, can be confusing. Used correctly, it could positively affect design of not only your campaigns, your booth but also your customers experiences & interactions with your brands. You do have to cut through the noise and listen to & implement only what is useful or relevant for your campaign / audience.
Or is it?
We so often talk about how we work together (our wonderful industry of creatives, suppliers, organisers etc.) to create the best experiences for the people we serve, mainly the visitors, exhibitors etc.
This one is for exhibitors. But maybe also organisers...both can have take aways from this.
There's a lot that goes into exhibiting at an event. So many people focus on the stand, the beautiful design they're creating, but you can't ust book your stand and hope for the best. So what do you do?
08-Jul-2016Celebrating 50 Years of Mack Brooks Exhibitions
Apple dream of greatness. IKEA dream about providing people with opportunity. Microsoft dream to have a computer in every home. Henry Ford wanted a car in every household. What’s your brand's dream?
A thought provoking comment that came from the recent UFI conference in Basel.
08-Jun-2016I think Pete Townshend was onto something when he penned 'My Generation'. Not his obvious nod to mod counterculture, but youth’s relationship with the preceding generation.
In our industry today, and this is speaking from experience, I have found it difficult to get my name out there. And it wasn't for a lack of trying...